In addition to matchmaking and expo area, we had an extraordinary opportunity to deep dive into the Metaverse Initiative by the Finnish Ecosystem, and step into Formlös virtual production studio at the Match XR 2023 event.

If you are curious to see what kind of program Match XR 2023 had, see below!

The time indicators in this program are all presented in Eastern European Time (EET).


Metaverse Initiative by the Finnish Ecosystem

Arabiasali (Located on Floor Zero)

🎉 Finland is the first European country to launch its own Metaverse Initiative! 🎉

The Finnish Metaverse industry with deep roots in Finland’s deep tech heritage is expected to reach volume of €30B by 2035. In 2023, Business Finland has been organizing the creation of a metaverse initiative for Finland.

The initiative has been created in close cooperation with 400+ members of the Finnish ecosystem and an amazing collection of some of the strongest Finnish large and SME companies (e.g. Nokia, KONE, Varjo and Dispelix).

As part of the Match XR program, you will have the opportunity to witness the initiative reveal first hand, in a live setting!

The Arabiasali event hall has a maximum capacity of approximately 200 people, so if you wish to have a seat, please arrive already at 15.45. The reveal can also be followed online.

Indicative schedule & content of the event:

Opening words
Steven LaValle, Professor of Computer Science and Engineering, Robotics and VR, University of Oulu

The Finnish Metaverse Strategy
Jani Vallirinne, Senior Scientist, Spatial computing, VTT

Taking Finnish Metaverse to
Jani Jokitalo, Account Manager, ICT and Digitalization, Business Finland

The Metaverse In Action Program presentations

  • Technology Enablers:
    Horizontal program: hardware, software, platform, and licenses for the Metaverse
    Ville-Veikko Mattila, Director, Head of Multimedia Technologies Unit at Nokia Technologies, Nokia
  • Metaverse Society:
    Enable the Metaverse for everyone through educational system, public libraries, events, and entertainment
    Markku Turunen, Professor, Tampere University
  • Metaverse Health:
    Take the Metaverse in active use in preventive healthcare, wellbeing, and as specific treatments
    Teemu Myllylä, Adjunct Professor/Docent, D.Sc. (Tech.), University of Oulu
  • Industrial Metaverse:
    Continue the ongoing applications, enable remote work for industries
    Sanni Siltanen, Senior Ecosystem Lead, DIMECC
  • Business Networks:
    Horizontal program: Gather and maintain national and international networks of companies and research organizations to build and use the Metaverse
    Jarkko Pellikka, Program Director, Industrial 5G, Nokia

Wrap Up and Questions


The strategy reveal event is created in collaboration with Proverse & Turku University of Applied Sciences.

Business Finland: Finnish National Metaverse Strategy Reveal


Open Doors: Formlös Virtual Production Studio

Floor Zero

Formlös Oy has open doors during the Match XR event, and they will be showcasing ICVFX (in camera visual effects) solutions for virtual production in their XR studio. Their studio utilizes Unreal Engine, Camera Tracking, LED walls and greenscreens.

Come take a look or step into a virtual set!

Formlös virtual production studio setup
Formlös virtual production studio setup
Formlös virtual production studio setup



2nd Floor

At Match XR 2023 you will have an extraordinary opportunity to connect with people from the field of XR, AI, Web3.0 and other emerging technologies via 20-minute speed meetings. The meetings are primarily for individuals from organizations of all forms and sizes, looking for partnerships, investors and/or new contacts in general.

The matchmaking session of the Match XR 2023 event is organized by Enterprise Europe Network, the largest business support organization in Europe.



Floor Zero, 1st Floor

The Expo Area at Match XR 2023 has over 60 exhibitors with extraordinary solutions and demos to experience, and projects to introduce.

This is your chance to discover what the Finnish XR & emerging tech industry is all about!



1st Floor

If you’re experiencing a dry mouth and a whirlwind of thoughts after all the mingling and engaging with fantastic demos, rest assured, we have your back!

In our lounge, you’re welcome to relax with beverages and snacks, groove to some good tunes, and, most importantly, enjoy the company of hundreds of like-minded tech and entrepreneurship enthusiasts!


(Kitchen closes at 22.00)

🥂 Afterparty

Restaurant Bistro Bryk (Hämeentie 135 A, Helsinki) (SHOW ON MAP)

After the lights of Match XR 2023 has been shut down, we warmly welcome you to continue your evening & interesting discussions at restaurant Bistro Bryk, a cozy & warm restaurant at Hämeentie 135 A – only 150 meters away from the event venue!

Bistro Bryk is a lovely neighbourhood restaurant in Arabia area where the quality of food and a cozy atmosphere comes first. Bistro Bryk chef’s find inspiration from European and Asian cuisines with a mix of Nordic flavours. They make all of their dishes from scratch, and use seasonal ingredients.

On the event day Bistro Bryk will be serving delicious dishes & drinks with special prices. The kitchen closes at 22.00, but you can keep on mingling until midnight, as the doors will not close before 00.00!

Restaurant Bistro Bryk
Restaurant Bistro Bryk
Bistro Bryk